Running a startup is exciting, varied and unbelievably busy.

You're working on your first product. The concepts are there but the execution's still in progress. You've enough capital to keep your fledgling business going for months not years. It's all hands on deck to push forward to launch because the pressure's on to begin generating revenue. You know at the back of your mind you ought to give some resource to protecting the investment. But you're not sure where to start.

For many people in this situation, their first thought is to file a patent application for something. For anything.

But, as this article suggests, before you do that, you'd be wise to devote some resource to being a little more strategic about where you're heading. After all, the goal isn't merely to tick the box beside the word patent. It's to work out a strategy that will govern how you protect your broad interests in the short, medium and long term.

That's an investment worth making.