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Boult Wade Tennant Archive

Apple is the prime example of the value a brand can add to a business

Daniela Paull

August 3, 2018

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Daniela Paull

What a journey from its humble origins in Steve Job's garage in 1976 to the first trillion dollar public company. Brand loyalty goes a long way in a highly competitive market.

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Apple became the world’s first trillion-dollar public company on Thursday, as a rise in its share price pushed it past the landmark valuation.

https://www.theguardian.com/technology/2018/aug/02/apple-becomes-worlds-first-trillion-dollar-company

More posts by Daniela Paull

The importance of trademarks in promoting sustainability to consumers

The importance of trademarks in promoting sustainability to consumers

Daniela Paull

Excellent news for holders of EU Trade Mark registrations and Community designs post-Brexit

Excellent news for holders of EU Trade Mark registrations and Community designs post-Brexit

Daniela Paull

Fashion and cosmetic products go up in smoke to protect luxury brand

Daniela Paull

Recent posts from Boult Wade Tennant

How to register AI patents in Asia-Pacific and Europe: the dos and don’ts

How to register AI patents in Asia-Pacific and Europe: the dos and don’ts

Howard Sands, Simon Binnie, James Short, Jason Pelly

A dream mountain bike, courtesy of additive manufacture

A dream mountain bike, courtesy of additive manufacture

Nigel Tucker

New insights into mRNA technologies

New insights into mRNA technologies

Thomas Ricketts

The AI Toaster has granted

The AI Toaster has granted

Mikey Kahan

Steady progress towards the opening of the UPC

Steady progress towards the opening of the UPC

Jo Pelly

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