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Very interesting to see statistics published by MarkMonitor that reemphasise the importance of protecting a brand online.
By focusing enforcement activities on webpages, search listings and marketplaces that your customers see, not only will you protect your brand but you can also help protect your customers from unwittingly buying counterfeit goods.
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Research by MarkMonitor has revealed that 23% of consumers are unknowingly purchasing counterfeit goods. The research found that as well as 45% of consumers being concerned about unknowingly buying a counterfeit product, nearly all of those surveyed—91%—said they would not knowingly purchase a product that was counterfeit.
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