One inevitable hazard of my job is that my client's competitors will often attempt to misinterpret what I write in order to try to avoid falling foul of my client's rights.

So an important part of the value I bring is to write in a way that tries to reduce the risk of misinterpretation.

This video demonstrates, in a very light-hearted way, just how straightforward it can be for a reader to understand the words whilst at the same time deliberately avoiding the meaning of the message in its proper context.

An entertaining lesson for all of us.