Luke Portnow's article was first published in the July issue of CITMA Review, the journal of the Chartered Institute of Trade Mark Attorneys (CITMA). For more information on CITMA, please visit citma.org.uk.
After Hauck, and now this, it appears that pretty much anything can lend a shape substantial value. But at least we know how the sign will be examined to arrive at such a decision. It will be interesting to see how the Hungarian Supreme Court applies the CJEU’s answers.