Even sports stars can utilise trade mark registrations. Signature moves may not be the most conventional of trade marks, but they are key to Mo Farah and Usain Bolt.
Brand protection is important in all walks of commercial life and even unusual signs can be protected. Sports stars have been protecting their names and signatures for years and now they are beginning to protect other identifying signs. What’s going to be next?
Trade mark registration lies at the heart of brand protection strategies for both sporting organisations and individuals, and the likes of a person’s name and signature can be registered. Such strategies aren’t as new as people might think. The first sports personality to register their signature was tennis legend Fred Perry back in 1965. Since then numerous athletes have registered both their names and their signatures, including Andy Murray, Roger Federer, Wayne Rooney and Lewis Hamilton.