Following on from my post on Mo Farah and Usain Bolt’s choices of registered trade mark protection comes this interesting article which shows numerous other celebrities who have chosen to register their names (and more) as trade marks.

There are some big names on the list, including other sports stars David Beckham and boxer Nicola Adams, as well as pop stars Rihanna and Taylor Swift. 

It’s good to see these celebrities utilising trade mark protection. It provides them with a high profile and valuable asset for endorsements, licensing and sponsorships. 

And the Royal Family is so important it has its own provisions in UK trade mark law!