Amazon has announced that it will give brands the power to remove listings of counterfeit products themselves. Previously, brands would have to wait for Amazon to take action once a counterfeit product was reported.
They have also announced a feature which allows manufacturers to give unique serial numbers to their products so that the authenticity of the product can be checked in each sale.
These new developments could be a boost to brand owners in the fight against counterfeit products. We would encourage brand owners to sign up to the Amazon brand registry and if you require any assistance with this please get in touch.
Amazon will hand over unprecedented powers to brands to remove suspected counterfeits from its site, as part of a concerted push to eliminate fakes and frauds from the shopping experience.