Facebook has announced a new 'Shops' feature on its platforms that will allow brand owners to list their goods for sale.
This is likely to prove popular for both small and large businesses, especially those who cannot currently sell in physical stores, as they look for new ways to engage with customers and sell their products.
However, it also opens up a new front for online counterfeiting and brand infringement as third parties may take this as an opportunity to get the jump on brand owners and sell counterfeit products. It is therefore important to be vigilant and have a procedure in place for monitoring the new platform, as well as existing ones, for any infringement.
If you have any questions about online brand monitoring and enforcement please get in touch.
Facebook is adding Shops to its social network and Instagram in its biggest move into e-commerce yet. The Silicon Valley-headquartered social-networking firm announced on Tuesday it was adding shop fronts for businesses to list their wares, along with a host of other e-commerce functionality across its apps.